HeyJobs

Role: Internship Project (Lead & Researcher)

Year: July 2022 - September 2022

Outcome: How-might-we questions, recommendations for next steps, insights for seven further ongoing projects

My project was an opportunity validation to activate more users on the talent platform. The activation of talent is crucial for the success of the talent side of the HeyJobs Marketplace. I am proud and thankful to have received this much trust and the chance to work on the most critical topic inside the HeyJobs Talent Platform team.

My work

I led a discovery project with support from a Senior Product Manager, and Stakeholders included two Senior Product Managers, a UX Research Lead and the CPO. This project was also my final project at university. The supervisor was Birte Loeckel, an experienced product leader and coach. I was responsible for the entire project, from the initial research to the final presentation.

During my project time, I analysed user behaviour data, setup, and recruited and facilitated eight user interviews. I also applied methods like the Kano model, the KPI tree and the user journey to better understand where our product strengths and weaknesses lie inside the product team.

Based on the interview transcripts, I created an affinity map and relevant insights by proving and refuting predefined hypotheses. I also applied methods like the Kano model, the KPI tree and the user journey to create a better understanding of where our product strenghts and weaknesses lie inside the product team.

In the final step of the project, I shared my findings with support of the opportunity tree and how-might-we-questions and moderated a discussion about the next steps based on my concrete recommendations for action.